Approach
Front of House is dedicated to helping you achieve more by advising and supporting your planning, management, programming, marketing, communications, and other specialized needs that are key to your success.
Central to our approach is the belief that every performing arts organization is unique. It is our job to work with you to deeply understand your vision, mission, history, and culture — and to help you advance your organization in a manner that produces results.
We further believe that many arts organizations lack the time, expertise, and systems to undertake the intensive day-to-day work necessary to build audiences and increase revenue. By outsourcing your marketing, communications, and other services, you can focus more on making and presenting art, and the ever-present demand to raise funds.
Underpinning the highly customized branding, positioning and materials work Front of House does with each client, is the presence of a sophisticated set of tools that all clients can access at less than the cost of developing these assets on your own. These include market area research, data collection and analysis, customer relationship management systems, web and social networking, and creative services like photography, video and podcasting. Also in development are promotional services for tour artists and programs to assist performing arts venues attract risk partners and increase rental revenue.
Situation Assesment
Every step taken by Front of House is guided by learning about you and your audience.
Upon arrival, we collaborate with leadership and staff to conduct a thorough Situation Assessment regarding planning, marketing, public relations, and related systems and resources necessary to effectively market and promote upcoming events.
We also analyze past campaigns and results, and any exist research. As necessary we also conduct basic research on your existing audience.
Marketing Plan
The next step is the creation of a Marketing Plan that establishes a scale-of-magnitude understanding of timing, campaigns, resources, pricing, and revenue projections for your activities and events.
The plan defines various marketing initiatives required, such as, season subscription, single ticket, inquiry, membership, group sales, tour support, etc.
The plan also defines additional data collection needs and recommends strategies to integrate new data with existing ticketing and/or fundraising databases;
Recommendations for the scale and timing of advertising, direct mail, email, events, web presence, and social networking are included in a comprehensive timeline for your review and approval.
Communications Framework
Simultaneous to the creation of the Marketing Plan, Front of House develops a Communications Framework. This is a plan to help guide the creation of messages and identify key positioning points for further development and dissemination throughout the season.
Included in the Communications Framework is analysis of existing and new opportunities that could be further amplified to heighten your story and future aspirations. Also included is analysis of existing issues that should be further mitigated to keep your story focused and on track.